Curating for Public Amplification
The first key to curating your conversations for public amplification is identifying your audiences. Here are some overall recommendations based on the various stakeholders that LVN partners have tried to engage through curation and amplification:
- Partner Organizations: Highlights that are specific and provide "deep dives" into the issues on which the organization is addressing:
- Foundation for Black Women's Wellness: https://app.lvn.org/highlight/1042482
- Future Conversations (Cross-Pollination): Highlights that showcase powerful individual stories or exchanges between participants and might be compelling to another group from a shared or very different demographic perspective:
- Financial challenges of COVID: https://app.lvn.org/highlight/153938
- Local Media: Highlights that are newsworthy or topical; Highlights that are related to the role of media and communities; Highlights that are related to information/access to information:
- Sharing information across language barriers in Chelsea: https://app.lvn.org/highlight/316819
- General Public: Highlights that offer new insights on a topic of common public discourse
- Access to healthcare: https://app.lvn.org/highlight/899699
Methods for Sharing a Highlight:
How you choose to share out your public Highlights depends completely upon your goals for amplification.
- Public Reporting: For partners who are sharing voices to produce detailed reports for multiple stakeholders including the general public, check out the Madison Police and Fire Commission’s Report on a series of conversations with city residents around law enforcement and policing.
- Awareness Building and Engagement: For partners who are looking to uplift local voices through a public campaign and engage other residents, social media can be the best tool for amplification, particularly if the messages can be reshared between multiple stakeholders (i.e. several members of a coalition)
- Note that different social media platforms have different constraints. For example, design specifications for Twitter, Facebook, and Instagram are all different. In addition, some platforms have a limit as to the length of videos that can be shared (Instagram only allows for 1 minute).
- Community Storytelling: if the goal is to tell an overall story of the voices and themes that came out of your conversations, curating voices together into a medley is a compelling option for amplification.
- Information-Sharing or Local Media: your own website can also be a fantastic tool to showcase voices gathered in your conversation in a way that is more evergreen and easily accessible to your community.
Tools for Amplification:
All of these free tools are used by LVN staff to create simple yet compelling curated public Highlights.